To Spotify, that meant drivers in roughly 140 million cars might stream Spotify more - or start paying for it if they don't already - if a device could replicate Apple's Car Play or Android Auto for them.Ĭurrently, Car Thing works only with Spotify's premium tier. But while roughly 50% to 70% of cars on US roads may be able to connect to a phone, they're not so fresh-off-the-line as to have an entertainment display that easily streams tunes and podcasts. He says Americans spent an "insane" 70 billion hours a year on the road pre-pandemic. Spotify's main listening location is the home, but the car is a close second, said Gustav Söderström, Spotify's chief research and development officer. But getting the device and using it - you can understand more the problem they're going after." "I was just interested in seeing Spotify's take on actually building their own hardware," said Suda, a 26-year-old student in Houston, who drives a 2012 Honda. But Spotify is betting that Suda and about 140 million of you have something in common: Your car doesn't have a fancy infotainment system to rival a Tesla's. Unlike him, you probably didn't spend more time streaming music than sleeping last year. Suda was one of the earliest customers to get his hands on an invite-only release of Car Thing, Spotify's first-ever hardware device, which goes on sale Tuesday. Matt Suda spent 206,989 of them - more than a third of last year - listening to Spotify. In the top right corner, click Put me on the list.A year has 525,600 minutes. Make sure you have a paid Spotify Premium subscription and a smartphone with Wi-Fi or mobile data.ģ. (These instructions are roughly the same on desktop and mobile.) How to get on the list for a free Spotify Car ThingĪdd your name to the list for a Spotify Car Thing display.ġ. Here's how to get on the list for a free Spotify Car Thing.
Upon launch, Spotify wouldn't confirm how many Car Things it would give away, or if more would become available later, CNET's Joan Solsman reported.īut if you want to throw your hat into the ring, you can. As a limited launch, you'll have to join a waiting list and hope you get chosen. Unfortunately, it's probably going to be tough to actually get your hands on a free Car Thing. While the Car Thing is currently a limited product launch, Spotify said it would be giving away the normally-$80 device for free to select Spotify listeners, who will only pay for shipping. Spotify last month unveiled its cheekily named Car Thing, a smart music player you can clip to your dashboard for voice-activated access to playlists and podcasts.
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